Project Description

As the Creative Director for BlueCross Blue Shield, I led the end-to-end video production of an app promotion video for their client, EHA. Taking charge of the project, I ensured a seamless production process from concept development to final delivery, resulting in a compelling video that effectively showcased the features of the MyEHA App. Additionally, I provided comprehensive project management and incorporated visual brand elements that aligned with BlueCross Blue Shield's identity.

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The MyEHA App, powered by BlueCross Blue Shield, offers a centralized platform for users to access and manage their medical and pharmacy benefits conveniently. Through my creative direction and meticulous project management, I successfully delivered an engaging promotional video that highlighted the app's functionalities, enhancing the user experience for EHA's clients.