Project Description

Penske Automotive sought a new internal brand logo and promotional video for PAG360, their new employee mobile app. As the creative lead, I provided strategy and designs to ensure a cohesive brand identity. My marketing strategy included digital and print collateral, such as emails, app store design, app icon design, flyers, cards, and posters, to promote the PAG360 app and encourage adoption.

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After several design iterations and collaboration with the Penske Automotive team, we delivered a complete set of wireframes, visual designs, and worked with an Enspire partner to create promotional video for PAG360. The app and marketing collateral were successfully launched, providing employees with easy access to information and tools to support their work and wellbeing, and reinforcing Penske Automotive's commitment to their employees.