Project Description

As the Marketing Manager & Senior Designer, I had the privilege of leading a comprehensive rebranding project for Saulsbury Industries, a prominent heavy industrial contractor in the US. Taking charge from inception to completion, I orchestrated the transformation of their logo, website, social media platforms, and sales and marketing collateral. Recognizing the significance of a strong brand presence in the competitive industrial sector, I worked closely with the Saulsbury Industries team to redefine their visual identity. Through careful strategy and creative execution, we developed a new logo that captured the essence of their expertise and showcased their professionalism.

‍

Simultaneously, we embarked on a journey to revamp their website, ensuring a seamless user experience and an impactful display of their services. Additionally, I leveraged social media channels to amplify their brand reach and engagement, crafting compelling content and cohesive brand messaging. Furthermore, I spearheaded the redesign of their sales and marketing collateral, aligning them with the new brand aesthetic to effectively communicate the company's capabilities and drive business growth. The successful completion of this rebranding initiative positioned Saulsbury Industries as an industry leader, poised for continued success in the heavy industrial market.