As the Creative Director for a tech startup based in Austin, Texas, specializing in custom mobile apps for employee engagement, I had the privilege of leading the video production for their TV segment and commercial spot on FOX Business. From concept development to execution, I oversaw the entire process, ensuring the creation of compelling and engaging content that effectively showcased the company's innovative solutions. Working closely with the team, we crafted a captivating narrative that highlighted the unique features and benefits of their mobile apps. Through meticulous attention to detail and creative direction, we produced a visually stunning TV segment and commercial spot that captured the attention of the audience and communicated the value of the company's offerings.
By leveraging the power of video production, we effectively positioned the tech startup as a leader in the employee engagement space, fostering brand recognition and attracting new clients. The project showcased my ability to drive successful creative campaigns and deliver impactful content for television promotion.