Project Description

The Van Horn Economic Development Corporation sought to redefine its brand identity to better reflect the community’s spirit and attract new business opportunities. I led the brand creation process, developing a logo that embodies Van Horn’s unique heritage and vision for growth. In addition to the logo, I designed a website that serves as an engaging platform for both businesses and residents, showcasing the town's resources, culture, and economic potential. Through strategic planning, collaboration, and creative development, we established a cohesive brand and website that positions Van Horn as a vibrant and thriving community. The final product included a comprehensive style guide, visual assets, and a responsive, user-friendly website, empowering the EDC to connect with its audience effectively.